APAC Growth Leader | Gaming & App Publisher Monetization Expert

Global Growth Strategist

10+ years scaling publisher networks and SaaS tools. Built 150+ APAC publisher partnerships, driving $36M+ revenue via CPA/CPI campaigns. Bridging Western tech innovation with APAC markets.

Sunny Liu
About

Bridging Western Tech Innovation with APAC Markets

I am a 10-year APAC growth leader specializing in gaming and app publisher monetization. Built 150+ APAC publisher partnerships (e-commerce/gaming), driving $36M+ revenue via CPA/CPI campaigns.

Certified Tencent/Baidu consultant with MBA in Data-Driven Decision Making. Fluent in Mandarin/English with deep understanding of hybrid-casual mechanics and mobile user acquisition.

Passionate gamer with proven track record of scaling publisher networks and SaaS tools across APAC markets. Specialized in data-driven strategies that deliver measurable results.

10+
Years Experience
$36M+
Revenue Generated
150+
Publisher Partnerships
120%
YoY Revenue Growth
Experience

Professional Journey

Co-Founder

Digital Media Company

Jul 2021 – PresentBeijing & Tianjin, China

Launched publisher-centric SaaS tools solving ROI tracking gaps for 20+ affiliate partners. Optimized influencer partnerships to help advertisers increase conversion rates by 50%.

  • Built automated dashboards reducing campaign analysis time by 40%
  • Grew Tianjin Fire Station Douyin to 800K+ followers (#1 government account)
  • Implemented A/B testing for 30+ campaigns, lifting conversions by 22%

Director of Commercial Channel Partnerships

Mundo Media Limited

Aug 2015 – Apr 2019Beijing/Toronto, APAC

Managed 150+ APAC media resources, negotiating hybrid-CPA deals with top gaming publishers. Trained 10+ account managers on lifecycle strategies.

  • Scaled APAC revenue 120% YoY by onboarding CPI leaders (Baidu, Sungy, UC, Lift)
  • Increased revenue-per-partner by 35% through KPI alignment
  • Identified and resolved attribution gaps, recovering 100% disputed revenue

Publisher Manager (APAC)

Mundo Media Limited

Mar 2015 – Apr 2019Beijing, China

Negotiated CPC/CPA deals with top publishers, training account managers on Salesforce pipelines and lifecycle strategies.

  • Negotiated hybrid-CPA deals with top gaming publishers
  • Trained 10+ account managers on lifecycle strategies
  • Directly supported $15M+ revenue portfolios
Projects

Featured Work

Publisher SaaS Tools Platform

Publisher SaaS Tools Platform

Built ROI tracking tools for 20+ affiliate partners, reducing campaign analysis time by 40% through automated dashboards.

SalesforceSQLGoogle AnalyticsAppsflyer
APAC Publisher Network

APAC Publisher Network

Scaled APAC publisher network to 150+ partners (AliExpress/Lazada), driving 120% YoY revenue growth.

CPA/CPIProgrammaticDSPCross-border
Tianjin Fire Station Douyin

Tianjin Fire Station Douyin

Grew government Douyin account to 800K+ followers (#1 ranked) via viral content strategies and A/B testing.

Social MediaContent StrategyA/B TestingViral Marketing
Blog

Latest Insights

Contact

Let's Connect

Interested in discussing growth strategies, partnerships, or opportunities? I'd love to hear from you.

Open to Work

I'm looking for new opportunities

I'm open to growth leadership roles where I can drive measurable impact and scale businesses to new heights.